5 Ways to Put more YOU in your Personal Brand

Nowadays just about everyone has a personal brand, through their lifestyle and of course their digital footprint - websites, social media and the like.  

My personal lifestyle brand

The question is no longer IF you have a personal brand, but are you going to build it or let the marketplace manage it for you. For entrepreneurs it is the first and most important connection between you and your target audience. As Peter Montoya states in his book The Brand Called You “Personal Branding is the process […]

What Athletic Challenges can Teach Us about Entrepreneurship

The Dolphins Cancer Challenge, is a 180 mile bike ride to raise money and awareness for cancer research here in South Florida, that I participated in this past year.  Having barely trained, prior to the event, the ride was going to be challenging to say the least.  But as imperfect as things were, I just had […]